01
The top 10 accounts generated 57% of total revenue, exposing a concentration risk invisible in standard sales reporting.
Case study
Revenue growth analytics
When revenue growth plateaus, the question is rarely what the numbers show. It's where leadership should act.
Interactive report. Toggle the filters and hover any chart.
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Illustrative data, representative of a real engagement.
The challenge
Growth had stalled, and no one could agree on why.
Sales, customer, and product data lived in separate systems and separate conversations. Every team had a number that defended its own view, and none of them pointed to a decision.
We combined those sources into a single profitability and retention model, then pulled it apart again to find the few levers actually moving the top line.
What if sales data could show where your next growth opportunity is hiding?
What the data revealed
Four findings that reframed the conversation.
02
Flagged 3 top accounts, worth €1.1M, whose order frequency had declined for two consecutive quarters, early enough to intervene.
03
2 of the 5 highest-volume products sold below 15% margin, while standard reports ranked them as top performers.
04
Lifting net revenue retention from 112% to 115% was worth more than the entire new-business pipeline for the year.
How we approached it
Four phases. One partnership.
Phase 01
Listen
We sat with sales, finance, and ops to understand which decisions the data needed to serve — before touching a single table.
Phase 02
Model
We unified the sources into one trusted profitability and retention model, with clear, documented definitions.
Phase 03
Reveal
We built the views that surfaced concentration, retention, and margin in one place, designed for decisions, not monitoring.
Phase 04
Stay
We stayed through the first decisions the model informed, refining it as leadership acted on what it showed.
The impact
From defending numbers to directing them.
68%
of revenue traced to the top customer decile, now actively managed
€1.2M
in at-risk revenue surfaced and flagged for retention focus
+22%
identified upside in mid-tier accounts, ranked by actionability
Leadership re-prioritised commercial focus toward retention and margin quality, improving the balance between growth speed and profitability, with a shared model everyone could trust.
See what matters in your revenue data.
A free 45-minute strategy call. One senior partner, your questions, and an honest read on where the leverage is.